Market Data

Top US Zip Codes for Finding Freelance Clients

Where are client budgets actually concentrated? This page ranks US ZIP codes by the number of high-income households — the single best public proxy for freelance client potential — computed from official IRS Statistics of Income ZIP-code data (Tax Year 2022 (irs.gov — public domain)). Use it to target your outreach, price your services, and pick your service areas.

12,092,950
$200k+ households (US, filed 2022)
153,470,730
Tax returns analyzed
60
Top zips ranked nationally
30
Metro breakdowns

The 60 highest client-potential zip codes in the US

Ranked by the number of returns with $200,000+ adjusted gross income — affluence and volume combined. "Share" is that count as a share of all returns filed from the zip, and "Avg AGI" is the average adjusted gross income per return in that zip.

The 60 US zip codes with the most $200k-plus households, ranked nationally
#ZIPLocality$200k+ householdsShareAvg AGI
177494Katy, TX12,85022.8%$148k
298052Redmond, WA12,83034.5%$224k
310023New York, NY12,10035.5%$420k
495014Cupertino, CA11,97044.3%$321k
511201Brooklyn, NY11,78032.2%$278k
694568Dublin, CA11,11037.3%$211k
777479Sugar Land, TX10,96027.2%$208k
875035Frisco, TX10,87027.7%$158k
994539Fremont, CA10,59042.4%$284k
1092130San Diego, CA10,47037.8%$280k
1194087Sunnyvale, CA10,19039.5%$269k
1220854Potomac, MD10,06043.5%$341k
1310024New York, NY9,86033.8%$426k
1420148Ashburn, VA9,68034.8%$189k
1595051Santa Clara, CA9,61032.2%$198k
1607302Jersey City, NJ9,61030.7%$201k
1710011New York, NY9,52033.2%$356k
1895035Milpitas, CA9,46024.6%$157k
1937027Brentwood, TN9,46033.1%$272k
2060614Chicago, IL9,40026.1%$300k
2197229Portland, OR9,36027.6%$166k
2210128New York, NY9,29029.2%$435k
2310025New York, NY8,96021%$193k
2478641Leander, TX8,79018.7%$136k
2577433Cypress, TX8,75017%$125k
2611215Brooklyn, NY8,59026%$205k
2794582San Ramon, CA8,51042.6%$245k
2830004Alpharetta, GA8,40027.1%$202k
2907030Hoboken, NJ8,40029.4%$225k
3010583Scarsdale, NY8,37044%$660k
3127519Cary, NC8,34027.7%$166k
3295630Folsom, CA8,26022.4%$148k
3394536Fremont, CA8,25025.8%$164k
3498012Bothell, WA8,14024.2%$144k
3510016New York, NY8,05024.9%$230k
3698033Kirkland, WA8,03039%$308k
3785255Scottsdale, AZ8,00034.4%$335k
3894086Sunnyvale, CA7,94033.2%$203k
3910003New York, NY7,90028.6%$305k
4010021New York, NY7,90035.2%$571k
4194583San Ramon, CA7,89039.2%$273k
4294010Burlingame, CA7,88038.3%$517k
4380134Parker, CO7,81019.6%$139k
4495125San Jose, CA7,74030.5%$227k
4595120San Jose, CA7,73043.8%$311k
4694025Menlo Park, CA7,71039.5%$457k
4730041Cumming, GA7,71022.7%$143k
4810028New York, NY7,69031.2%$454k
4998115Seattle, WA7,68026%$174k
5028277Charlotte, NC7,67022%$162k
5108540Princeton, NJ7,65034.4%$272k
5295124San Jose, CA7,60034.1%$221k
5394110San Francisco, CA7,58022.1%$178k
5495070Saratoga, CA7,57047.5%$497k
5594566Pleasanton, CA7,54036.6%$263k
5660010Barrington, IL7,54033.3%$287k
5775078Prosper, TX7,49036.6%$214k
5828173Waxhaw, NC7,47025.8%$182k
5920817Bethesda, MD7,45042.6%$337k
6030024Suwanee, GA7,43018.5%$140k

How to turn zip-level data into clients

Set your Google Business Profile service areas

List your top zip codes as service areas so local searches (“copywriter near me”) can match you to the neighborhoods where client budgets are highest. This is free and takes minutes.

Price to the local budget curve

Zips where the average AGI runs several times the national average support premium project pricing. Adjust quotes by the target area, not just your portfolio.

Prospect where the count is high, not just the share

A 40% high-earner share in a small zip beats nothing, but zips with 8,000–13,000 high-income households offer far more prospects. This ranking is sorted by count for exactly that reason.

Write locally, not generically

Portfolios, cold emails and proposals that reference the client’s area convert better. Use the AI Blog Post Writer or AI Email Writer to produce location-aware drafts in seconds — free, no signup.

Match your channels to the metro

Each metro section below shows where that metro’s high-income households actually file from — including suburban hotspots that are easy to overlook (the #1 zip nationally is a Houston suburb, not Manhattan).

Track and iterate

Pick three zips per week, run one targeted outreach action per zip, and log responses. Zip-level focus turns vague “marketing” into a repeatable pipeline you can measure.

Top client hotspots by metro

The five highest client-potential zip codes in each of the 30 US metros GigTry tracks, with links to the corresponding city pages for our most popular tools.

New Yorktop 8 zips

Top client-potential zip codes in New York
ZIPLocality$200k+ householdsAvg AGI
10023New York, NY12,100$420k
11201Brooklyn, NY11,780$278k
10024New York, NY9,860$426k
10011New York, NY9,520$356k
10128New York, NY9,290$435k
10025New York, NY8,960$193k
11215Brooklyn, NY8,590$205k
10016New York, NY8,050$230k

Los Angelestop 8 zips

Top client-potential zip codes in Los Angeles
ZIPLocality$200k+ householdsAvg AGI
90049Los Angeles, CA6,320$468k
90025Los Angeles, CA5,030$243k
90066Los Angeles, CA4,920$148k
90064Los Angeles, CA4,150$333k
90024Los Angeles, CA3,860$456k
90045Los Angeles, CA3,830$158k
90046Los Angeles, CA3,760$137k
90034Los Angeles, CA3,020$106k

Chicagotop 8 zips

Top client-potential zip codes in Chicago
ZIPLocality$200k+ householdsAvg AGI
60614Chicago, IL9,400$300k
60657Chicago, IL7,200$163k
60618Chicago, IL5,470$115k
60611Chicago, IL5,360$345k
60647Chicago, IL5,350$114k
60622Chicago, IL5,020$153k
60610Chicago, IL4,450$202k
60613Chicago, IL3,720$139k

Houstontop 8 zips

Top client-potential zip codes in Houston
ZIPLocality$200k+ householdsAvg AGI
77024Houston, TX6,590$678k
77007Houston, TX5,900$206k
77008Houston, TX5,860$204k
77005Houston, TX5,530$569k
77079Houston, TX4,340$205k
77019Houston, TX3,680$560k
77055Houston, TX3,620$190k
77018Houston, TX3,610$190k

Phoenixtop 8 zips

Top client-potential zip codes in Phoenix
ZIPLocality$200k+ householdsAvg AGI
85018Phoenix, AZ4,190$245k
85050Phoenix, AZ3,360$144k
85048Phoenix, AZ2,900$133k
85086Phoenix, AZ2,700$117k
85016Phoenix, AZ2,340$175k
85085Phoenix, AZ2,250$128k
85028Phoenix, AZ2,020$176k
85044Phoenix, AZ1,940$99k

Philadelphiatop 8 zips

Top client-potential zip codes in Philadelphia
ZIPLocality$200k+ householdsAvg AGI
19147Philadelphia, PA3,110$138k
19103Philadelphia, PA2,980$236k
19146Philadelphia, PA2,960$114k
19130Philadelphia, PA2,270$124k
19106Philadelphia, PA1,660$219k
19128Philadelphia, PA1,370$87k
19119Philadelphia, PA1,340$104k
19125Philadelphia, PA1,320$94k

San Antoniotop 8 zips

Top client-potential zip codes in San Antonio
ZIPLocality$200k+ householdsAvg AGI
78209San Antonio, TX4,330$228k
78258San Antonio, TX4,240$138k
78260San Antonio, TX3,520$141k
78261San Antonio, TX2,150$134k
78253San Antonio, TX2,100$80k
78255San Antonio, TX2,090$189k
78230San Antonio, TX1,980$107k
78232San Antonio, TX1,810$118k

San Diegotop 8 zips

Top client-potential zip codes in San Diego
ZIPLocality$200k+ householdsAvg AGI
92130San Diego, CA10,470$280k
92127San Diego, CA7,200$233k
92129San Diego, CA5,910$147k
92131San Diego, CA5,590$191k
92128San Diego, CA4,830$133k
92126San Diego, CA3,730$94k
92122San Diego, CA3,420$126k
92101San Diego, CA3,220$121k

Dallastop 8 zips

Top client-potential zip codes in Dallas
ZIPLocality$200k+ householdsAvg AGI
75225Dallas, TX5,250$823k
75214Dallas, TX4,950$242k
75230Dallas, TX4,530$419k
75205Dallas, TX4,480$728k
75248Dallas, TX4,000$190k
75229Dallas, TX3,570$279k
75206Dallas, TX3,270$146k
75219Dallas, TX2,800$244k

San Franciscotop 8 zips

Top client-potential zip codes in San Francisco
ZIPLocality$200k+ householdsAvg AGI
94110San Francisco, CA7,580$178k
94114San Francisco, CA6,940$349k
94107San Francisco, CA5,930$230k
94117San Francisco, CA5,830$233k
94109San Francisco, CA5,810$173k
94122San Francisco, CA5,640$144k
94131San Francisco, CA5,030$275k
94123San Francisco, CA4,960$415k

Seattletop 8 zips

Top client-potential zip codes in Seattle
ZIPLocality$200k+ householdsAvg AGI
98115Seattle, WA7,680$174k
98103Seattle, WA6,750$160k
98117Seattle, WA5,310$178k
98109Seattle, WA5,270$181k
98122Seattle, WA4,200$138k
98112Seattle, WA4,020$348k
98199Seattle, WA3,830$229k
98121Seattle, WA3,780$193k

Denvertop 8 zips

Top client-potential zip codes in Denver
ZIPLocality$200k+ householdsAvg AGI
80210Denver, CO4,320$183k
80238Denver, CO4,150$183k
80211Denver, CO3,670$132k
80209Denver, CO3,630$243k
80220Denver, CO3,430$159k
80206Denver, CO3,110$240k
80228Denver, CO2,520$115k
28037Denver, NC2,320$132k

Bostontop 8 zips

Top client-potential zip codes in Boston
ZIPLocality$200k+ householdsAvg AGI
02116Boston, MA3,340$569k
02118Boston, MA3,040$210k
02114Boston, MA1,880$200k
02210Boston, MA1,500$352k
02110Boston, MA1,040$783k
02115Boston, MA910$213k
02108Boston, MA900$869k
02111Boston, MA750$261k

Austintop 8 zips

Top client-potential zip codes in Austin
ZIPLocality$200k+ householdsAvg AGI
78738Austin, TX6,130$338k
78746Austin, TX5,750$987k
78704Austin, TX4,770$186k
78731Austin, TX4,440$296k
78717Austin, TX4,250$155k
78759Austin, TX4,190$153k
78703Austin, TX3,810$592k
78739Austin, TX3,770$245k

Miamitop 8 zips

Top client-potential zip codes in Miami
ZIPLocality$200k+ householdsAvg AGI
33156Miami, FL5,370$579k
33133Miami, FL4,550$456k
33139Miami Beach, FL4,200$637k
33131Miami, FL4,170$343k
33134Miami, FL4,130$215k
33143Miami, FL3,590$398k
33176Miami, FL3,570$121k
33180Miami, FL3,000$189k

Atlantatop 8 zips

Top client-potential zip codes in Atlanta
ZIPLocality$200k+ householdsAvg AGI
30319Atlanta, GA6,390$256k
30327Atlanta, GA4,970$681k
30305Atlanta, GA4,540$367k
30338Atlanta, GA4,330$177k
30328Atlanta, GA4,320$183k
30342Atlanta, GA3,930$270k
30306Atlanta, GA3,760$270k
30309Atlanta, GA3,300$213k

Washington, DCtop 8 zips

Top client-potential zip codes in Washington, DC
ZIPLocality$200k+ householdsAvg AGI
20002Washington, DC5,010$111k
20016Washington, DC4,980$384k
20003Washington, DC4,320$149k
20009Washington, DC4,320$127k
20008Washington, DC3,780$230k
20001Washington, DC3,630$120k
20007Washington, DC3,630$327k
20011Washington, DC3,550$88k

Portlandtop 8 zips

Top client-potential zip codes in Portland
ZIPLocality$200k+ householdsAvg AGI
97229Portland, OR9,360$166k
97219Portland, OR3,670$135k
97212Portland, OR2,880$150k
97202Portland, OR2,760$103k
97225Portland, OR2,680$156k
97223Portland, OR2,640$103k
97224Portland, OR2,420$106k
97211Portland, OR1,860$97k

Nashvilletop 8 zips

Top client-potential zip codes in Nashville
ZIPLocality$200k+ householdsAvg AGI
37215Nashville, TN4,430$394k
37205Nashville, TN4,080$389k
37221Nashville, TN2,510$110k
37209Nashville, TN2,180$96k
37206Nashville, TN1,840$115k
37204Nashville, TN1,800$260k
37203Nashville, TN1,680$223k
37212Nashville, TN1,450$221k

Minneapolistop 8 zips

Top client-potential zip codes in Minneapolis
ZIPLocality$200k+ householdsAvg AGI
55446Minneapolis, MN4,070$189k
55129Saint Paul, MN3,720$147k
55410Minneapolis, MN2,950$197k
55416Minneapolis, MN2,910$129k
55419Minneapolis, MN2,780$145k
55125Saint Paul, MN2,720$108k
55124Saint Paul, MN2,480$91k
55105Saint Paul, MN2,360$147k

Silicon Valleytop 8 zips

Top client-potential zip codes in Silicon Valley
ZIPLocality$200k+ householdsAvg AGI
95014Cupertino, CA11,970$321k
94539Fremont, CA10,590$284k
94087Sunnyvale, CA10,190$269k
95051Santa Clara, CA9,610$198k
95035Milpitas, CA9,460$157k
94536Fremont, CA8,250$164k
94086Sunnyvale, CA7,940$203k
95125San Jose, CA7,740$227k

Palo Altotop 4 zips

Top client-potential zip codes in Palo Alto
ZIPLocality$200k+ householdsAvg AGI
94306Palo Alto, CA5,160$370k
94303Palo Alto, CA4,550$218k
94301Palo Alto, CA3,660$1,641k
94304Palo Alto, CA790$1,604k

Raleightop 8 zips

Top client-potential zip codes in Raleigh
ZIPLocality$200k+ householdsAvg AGI
27613Raleigh, NC4,330$148k
27614Raleigh, NC4,080$203k
27615Raleigh, NC3,920$142k
27612Raleigh, NC3,280$129k
27609Raleigh, NC2,870$167k
27608Raleigh, NC2,200$351k
27603Raleigh, NC2,090$88k
27607Raleigh, NC1,840$159k

Pittsburghtop 8 zips

Top client-potential zip codes in Pittsburgh
ZIPLocality$200k+ householdsAvg AGI
15237Pittsburgh, PA2,910$108k
15241Pittsburgh, PA2,680$226k
15217Pittsburgh, PA2,420$159k
15238Pittsburgh, PA2,060$263k
15228Pittsburgh, PA1,760$149k
15206Pittsburgh, PA1,330$92k
15243Pittsburgh, PA1,210$141k
15215Pittsburgh, PA1,040$172k

Salt Lake Citytop 8 zips

Top client-potential zip codes in Salt Lake City
ZIPLocality$200k+ householdsAvg AGI
84121Salt Lake City, UT2,840$147k
84108Salt Lake City, UT2,210$198k
84109Salt Lake City, UT2,000$154k
84124Salt Lake City, UT1,940$151k
84103Salt Lake City, UT1,910$160k
84117Salt Lake City, UT1,680$170k
84106Salt Lake City, UT1,520$94k
84105Salt Lake City, UT1,500$114k

Columbustop 8 zips

Top client-potential zip codes in Columbus
ZIPLocality$200k+ householdsAvg AGI
43221Columbus, OH3,300$177k
43235Columbus, OH2,210$98k
43220Columbus, OH2,160$136k
43209Columbus, OH1,910$142k
43230Columbus, OH1,720$81k
43085Columbus, OH1,640$115k
43212Columbus, OH1,570$121k
47201Columbus, IN1,480$87k

Charlottetop 8 zips

Top client-potential zip codes in Charlotte
ZIPLocality$200k+ householdsAvg AGI
28277Charlotte, NC7,670$162k
28211Charlotte, NC4,600$313k
28226Charlotte, NC4,420$200k
28210Charlotte, NC4,020$157k
28270Charlotte, NC3,630$165k
28205Charlotte, NC2,870$98k
28209Charlotte, NC2,770$180k
28278Charlotte, NC2,430$117k

Detroittop 8 zips

Top client-potential zip codes in Detroit
ZIPLocality$200k+ householdsAvg AGI
48221Detroit, MI360$50k
48214Detroit, MI280$54k
48226Detroit, MI240$285k
48201Detroit, MI220$59k
48207Detroit, MI220$55k
48202Detroit, MI130$48k
48219Detroit, MI130$37k
48224Detroit, MI110$36k

Tampatop 8 zips

Top client-potential zip codes in Tampa
ZIPLocality$200k+ householdsAvg AGI
33629Tampa, FL4,500$353k
33647Tampa, FL4,480$116k
33626Tampa, FL2,980$151k
33611Tampa, FL2,590$137k
33606Tampa, FL2,290$323k
33609Tampa, FL2,160$258k
33602Tampa, FL1,900$197k
33618Tampa, FL1,580$114k

Orlandotop 8 zips

Top client-potential zip codes in Orlando
ZIPLocality$200k+ householdsAvg AGI
32836Orlando, FL2,360$202k
32828Orlando, FL2,260$82k
32832Orlando, FL2,220$104k
32827Orlando, FL2,130$192k
32819Orlando, FL1,990$116k
32804Orlando, FL1,870$173k
32806Orlando, FL1,750$114k
32803Orlando, FL1,380$121k

Methodology & sources

Metric. For every US ZIP code we sum the number of individual income-tax returns filed (IRS column N1 across all adjusted gross income brackets) and the number of returns in the $200,000-or-more bracket (IRS SOI agi_stub 6). Zips with fewer than 250 total returns are excluded from rankings to avoid noise. "$200k+ households" throughout this page means returns filed, not persons — some households file jointly and some individuals file more than one return.

Sources. Income figures: IRS Statistics of Income ZIP-code data (IRS SOI ZIP-code data, Tax Year 2022 (irs.gov — public domain), U.S. federal government work — public domain). Locality, state and county names: simplemaps US ZIP Codes basic v1.95.1 (simplemaps.com — free license, attribution required) (free license — attribution provided here as required). Average AGI is total AGI (IRS A00100) divided by total returns, expressed in thousands of dollars.

Limitations. IRS publishes each tax year with a lag and masks suppressed values; the 2022 vintage is the latest published at generation time (2026-10-06). Zip-code boundaries are approximate postal constructs and do not align perfectly with municipal borders. Use this as a directional targeting aid, not a precise population census.

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